Every drop counts, so make water matter
A combination of factors is conspiring to create a crisis.
‘Water, water everywhere, nor any drop to drink’ lamented Coleridge’s stranded sailor. A lament that may well become a reality for us all as water scarcity takes hold. According to the World Data Lab’s Water Scarcity Clock, 2.3 billion people live in water scarce areas today likely rising to around 2.7 billion people within the next ten years. With only 1% of the world’s water useable,